About the Kindness Map


To magnify kindness in the world.


Keep seeing kindness.



Why the Kindness Map exists

Seeing is a creative act. The world you see is the world you get. When you choose to see kindness—and share what you see—you help create a kind world for all of us.

How and when the Kindness Map came to be

This Kindness Map got its start in Portland, Oregon, in April 2018 as Marcia Riefer Johnston’s project—Put Kindness on the Map—in the Landmark Self-Expression and Leadership program.

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The Kindness Map team